VK Brand Color
The official VK brand color is #4C75A3. Use this exact color code to maintain brand consistency across your designs, websites, and marketing materials.
VK Color Values
HEX
#4C75A3
RGB
76, 117, 163
HSL
212, 36%, 47%
VK Tints & Shades
A range of lighter tints and darker shades derived from the VK base color.
Tint 50%
#EEF2F7
Tint 40%
#CBD8E7
Tint 30%
#ACC0D8
Tint 20%
#89A6C8
Tint 10%
#6A8FB9
Base
#4C75A3
Shade 10%
#406187
Shade 20%
#334D6C
Shade 30%
#273C53
Shade 40%
#1A2837
Shade 50%
#0D141C
Contrast & Accessibility
Contrast ratio: 4.79:1
Contrast ratio: 4.38:1
Frequently Asked Questions
What is the official VK color?▾
The official VK brand color is #4C75A3. In RGB this is rgb(76, 117, 163), and in HSL it is hsl(212, 36%, 47%).
What is the VK hex code?▾
The VK hex color code is #4C75A3. You can use this value directly in CSS, design tools like Figma or Sketch, and any application that accepts hex color codes.
Is the VK color accessible?▾
Against white, the VK color has a contrast ratio of 4.79:1 (passes WCAG AA). Against black, it has 4.38:1 (fails WCAG AA). White text on this color is accessible.