TikTok Brand Color
The official TikTok brand color is #EE1D51. Use this exact color code to maintain brand consistency across your designs, websites, and marketing materials.
TikTok Color Values
HEX
#EE1D51
RGB
238, 29, 81
HSL
345, 86%, 52%
TikTok Tints & Shades
A range of lighter tints and darker shades derived from the TikTok base color.
Tint 50%
#FDE7ED
Tint 40%
#FABDCC
Tint 30%
#F797AF
Tint 20%
#F46C8E
Tint 10%
#F14671
Base
#EE1D51
Shade 10%
#CC0F3F
Shade 20%
#A60C33
Shade 30%
#7B0926
Shade 40%
#510619
Shade 50%
#2B030D
Contrast & Accessibility
Contrast ratio: 4.26:1
Contrast ratio: 4.93:1
Frequently Asked Questions
What is the official TikTok color?▾
The official TikTok brand color is #EE1D51. In RGB this is rgb(238, 29, 81), and in HSL it is hsl(345, 86%, 52%).
What is the TikTok hex code?▾
The TikTok hex color code is #EE1D51. You can use this value directly in CSS, design tools like Figma or Sketch, and any application that accepts hex color codes.
Is the TikTok color accessible?▾
Against white, the TikTok color has a contrast ratio of 4.26:1 (fails WCAG AA). Against black, it has 4.93:1 (passes WCAG AA). Black text on this color is accessible.