ColorPal

TikTok Brand Color

The official TikTok brand color is #EE1D51. Use this exact color code to maintain brand consistency across your designs, websites, and marketing materials.

TikTok Color Values

HEX

#EE1D51

RGB

238, 29, 81

HSL

345, 86%, 52%

TikTok Tints & Shades

A range of lighter tints and darker shades derived from the TikTok base color.

Tint 50%

#FDE7ED

Tint 40%

#FABDCC

Tint 30%

#F797AF

Tint 20%

#F46C8E

Tint 10%

#F14671

Base

#EE1D51

Shade 10%

#CC0F3F

Shade 20%

#A60C33

Shade 30%

#7B0926

Shade 40%

#510619

Shade 50%

#2B030D

Contrast & Accessibility

White Text

Contrast ratio: 4.26:1

AA: FailAAA: FailAA Large: PassAAA Large: Fail
Black Text

Contrast ratio: 4.93:1

AA: PassAAA: FailAA Large: PassAAA Large: Pass

Frequently Asked Questions

What is the official TikTok color?

The official TikTok brand color is #EE1D51. In RGB this is rgb(238, 29, 81), and in HSL it is hsl(345, 86%, 52%).

What is the TikTok hex code?

The TikTok hex color code is #EE1D51. You can use this value directly in CSS, design tools like Figma or Sketch, and any application that accepts hex color codes.

Is the TikTok color accessible?

Against white, the TikTok color has a contrast ratio of 4.26:1 (fails WCAG AA). Against black, it has 4.93:1 (passes WCAG AA). Black text on this color is accessible.

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