Shopify Brand Color
The official Shopify brand color is #96BF48. Use this exact color code to maintain brand consistency across your designs, websites, and marketing materials.
Shopify Color Values
HEX
#96BF48
RGB
150, 191, 72
HSL
81, 48%, 52%
Shopify Tints & Shades
A range of lighter tints and darker shades derived from the Shopify base color.
Tint 50%
#F4F8EC
Tint 40%
#E0ECCA
Tint 30%
#CFE2AC
Tint 20%
#BBD68A
Tint 10%
#AACB6C
Base
#96BF48
Shade 10%
#7DA239
Shade 20%
#66842E
Shade 30%
#4C6222
Shade 40%
#324017
Shade 50%
#1A220C
Contrast & Accessibility
Contrast ratio: 2.13:1
Contrast ratio: 9.84:1
Frequently Asked Questions
What is the official Shopify color?▾
The official Shopify brand color is #96BF48. In RGB this is rgb(150, 191, 72), and in HSL it is hsl(81, 48%, 52%).
What is the Shopify hex code?▾
The Shopify hex color code is #96BF48. You can use this value directly in CSS, design tools like Figma or Sketch, and any application that accepts hex color codes.
Is the Shopify color accessible?▾
Against white, the Shopify color has a contrast ratio of 2.13:1 (fails WCAG AA). Against black, it has 9.84:1 (passes WCAG AA). Black text on this color is accessible.