Pinterest Brand Color
The official Pinterest brand color is #BD081C. Use this exact color code to maintain brand consistency across your designs, websites, and marketing materials.
Pinterest Color Values
HEX
#BD081C
RGB
189, 8, 28
HSL
353, 92%, 39%
Pinterest Tints & Shades
A range of lighter tints and darker shades derived from the Pinterest base color.
Tint 50%
#FEE7E9
Tint 40%
#FCB1B9
Tint 30%
#F97B8A
Tint 20%
#F74055
Tint 10%
#F50A26
Base
#BD081C
Shade 10%
#A20719
Shade 20%
#7F0514
Shade 30%
#62040F
Shade 40%
#40030A
Shade 50%
#220105
Contrast & Accessibility
Contrast ratio: 6.53:1
Contrast ratio: 3.22:1
Frequently Asked Questions
What is the official Pinterest color?▾
The official Pinterest brand color is #BD081C. In RGB this is rgb(189, 8, 28), and in HSL it is hsl(353, 92%, 39%).
What is the Pinterest hex code?▾
The Pinterest hex color code is #BD081C. You can use this value directly in CSS, design tools like Figma or Sketch, and any application that accepts hex color codes.
Is the Pinterest color accessible?▾
Against white, the Pinterest color has a contrast ratio of 6.53:1 (passes WCAG AA). Against black, it has 3.22:1 (fails WCAG AA). White text on this color is accessible.