Instagram Brand Color
The official Instagram brand color is #E4405F. Use this exact color code to maintain brand consistency across your designs, websites, and marketing materials.
Instagram Color Values
HEX
#E4405F
RGB
228, 64, 95
HSL
349, 75%, 57%
Instagram Tints & Shades
A range of lighter tints and darker shades derived from the Instagram base color.
Tint 50%
#FCE9EC
Tint 40%
#F7C5CE
Tint 30%
#F2A6B4
Tint 20%
#ED8296
Tint 10%
#E9637B
Base
#E4405F
Shade 10%
#D61F40
Shade 20%
#AA1833
Shade 30%
#811227
Shade 40%
#550C19
Shade 50%
#2D060D
Contrast & Accessibility
Contrast ratio: 4.04:1
Contrast ratio: 5.20:1
Frequently Asked Questions
What is the official Instagram color?▾
The official Instagram brand color is #E4405F. In RGB this is rgb(228, 64, 95), and in HSL it is hsl(349, 75%, 57%).
What is the Instagram hex code?▾
The Instagram hex color code is #E4405F. You can use this value directly in CSS, design tools like Figma or Sketch, and any application that accepts hex color codes.
Is the Instagram color accessible?▾
Against white, the Instagram color has a contrast ratio of 4.04:1 (fails WCAG AA). Against black, it has 5.20:1 (passes WCAG AA). Black text on this color is accessible.