Go Brand Color
The official Go brand color is #00ADD8. Use this exact color code to maintain brand consistency across your designs, websites, and marketing materials.
Go Color Values
HEX
#00ADD8
RGB
0, 173, 216
HSL
192, 100%, 42%
Go Tints & Shades
A range of lighter tints and darker shades derived from the Go base color.
Tint 50%
#E5FAFF
Tint 40%
#ADEFFF
Tint 30%
#7AE4FF
Tint 20%
#42D9FF
Tint 10%
#0FCFFF
Base
#00ADD8
Shade 10%
#008FB3
Shade 20%
#00728F
Shade 30%
#00566B
Shade 40%
#003947
Shade 50%
#001D24
Contrast & Accessibility
Contrast ratio: 2.64:1
Contrast ratio: 7.97:1
Frequently Asked Questions
What is the official Go color?▾
The official Go brand color is #00ADD8. In RGB this is rgb(0, 173, 216), and in HSL it is hsl(192, 100%, 42%).
What is the Go hex code?▾
The Go hex color code is #00ADD8. You can use this value directly in CSS, design tools like Figma or Sketch, and any application that accepts hex color codes.
Is the Go color accessible?▾
Against white, the Go color has a contrast ratio of 2.64:1 (fails WCAG AA). Against black, it has 7.97:1 (passes WCAG AA). Black text on this color is accessible.